Jim Misener
Opinion
20 March 2024
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The WARC Marketer's Toolkit identifies key trends that will disrupt existing global marketing practices in 2024. Jim Misener, President of 50,000 Feet, takes a closer look at these trends in the context of business-to-business marketing and offers advice on how B2B marketers can address them.
Opinion
01 June 2022
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Jim Misener, President of 50,000ft explains how financial services brands have had to transform in recent years, and why leveraging creativity is the route to stronger finance brands that serve their audiences better.
